Logos and the Connection with the Brand

A logo is essentially a distinguishing mark designed for a company, product or service and is there to create association and recognition in order to make the reader feel safe and trusting of a particular company. It can be a typographical, illustrative or an abstract mark and sometimes a combination of all these. Either way, […]

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Aesthetics – a short introduction

As the aesthetic aspect of graphic design is becoming more and more important in customers’ decisions, there is an increasing need of tools able to express and preserve the styling intent during the product development cycle, while offering an interaction with the user much more adherent to his mentality. This article will give you a […]

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