Hues are the names of the colors and Value is the relative lightness or darkness of a color. Color is immediate. It’s one of the first things you perceive about a design, along with basic forms and shapes. Yet the application of color to art and design is infinitely subtle. Master painters have studied it […]
Striving for color harmony is essentially a pursuit of beauty. The enjoyment of colors, individually or in harmony, is experienced by the eye as an organ, and it communicates its pleasure to the rest of the man. — Johann Wolfgang von Goethe . There is a theory in design that people will respect and care […]
When it comes to making a typeface combination, there are principles and methods, but no absolutes. You can’t apply all these principles or ideas at the same time. Just browse this list of ideas and see what strikes you as interesting, and then try it! 1. Combine a serif and a sans serif […]
Good typographic design is mainly a combination of common sense and keeping things simple remembering a few rules. Typographers will tell you to eliminate widows and orphans. Typographers are MONSTERS! Look at attractive examples of typographic designs that are similar to what you’re trying to create. The following list explains some basic rules. One […]
When you look at a printed page, you see type. How the letters of that type are shaped and proportioned reflects the design qualities of a specific typeface. Those designs are stored, embodied, in a font, from which the typesetting system extracts the information needed to get that type onto the page. Fonts and typefaces […]
Typography – The Anatomy of Letters Typography inspires us by reminding the world of a simpler time without connection. As designers, we can carry that fascination into our work by studying the makeup of letters The detection of types is one of the most elementary branches of knowledge to the special expert in crime. […]
Typesetting – All About Space Typography and typesetting is a game of controlling spaces, so its tools are all keyed to precise measuring. Because of the intimate scale in which typographic adjustments are made, type’s measurements have evolved independently of the coarser units used for other forms of craft or commerce. Although the metricsystem has […]
When designing for the screen, people tend to underestimate the importance of type. You would be wrong to think that only print designers have to kern, adjust, weight and organize type meticulously. That’s exactly what separates semipro’s from high standard professionals. Let’s talk about minuteness for a bit. It is strictly a lie that motion […]
Rhythm is a state of movement that is generated from within the composition. It need not to be formal, but it must convey the graphic designer´s intent.
All rhythm is supported by secondary forces – undercurrents that often go unnoticed, but nonetheless energize the overall dramatic intent.
In typography these secondary forces are the eddies found within the shapes of letters.